Remember when Reels was dismissed as Meta's attempt to clone TikTok ? Well, now the five-year-old app is on track to generate $50 billion a year. It's turned into a huge win for Meta, and it has become one of the biggest "creator economy" businesses in the world. But that number also makes something else clear: The creator economy's biggest winners aren't creators. It's the platforms that depend on them. That's because almost every one of those platforms depends on the labor of creators — a