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Rethinking The Art World | The Strategy Behind Chanel’s Arts and Culture Push

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The French couture and beauty giant is rewriting luxury fashion’s soft power playbook with a decentralised approach to arts patronage that’s about creating ‘cultural transformation,’ not branded museums.

Rethinking The Art World | The Strategy Behind Chanel’s Arts and Culture Push https://www.businessoffashion.com/ - 22.10.2025 10:31

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Rethinking The Art World | The Strategy Behind Chanel’s Arts and Culture Push https://www.businessoffashion.com/ - 22.10.2025 10:31
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