As the global market for nicotine pouches is rapidly growing, the World Health Organization (WHO) warns of aggressive marketing tactics targeting young people and children that can lead to addiction from an early age. ADVERTISEMENT ADVERTISEMENT Nicotine pouches are pre-portioned pouches designed to deliver nicotine through the mouth. They typically contain nicotine, either synthetic or tobacco-derived, and other ingredients, such as cellulose powder, flavourings, sweeteners, and alkaline