The tentative agreement reached between the guild and the studios closes some key loopholes in AI protections for likeness while keeping the door open for future conversation. There’s a contingent of actors who will see anything short of an outright ban on AI and synthetic performers in Hollywood as a failure on the part of their union . But after going on strike in 2023 to establish base level rules about compensation and consent when it comes to AI, the guild’s goal in 2026 was to make sure