I'm the cofounder and CEO of a THC drink company. Congress's hemp crackdown should be a wake-up call for the industry.

Mihai Prelipcean

This is an as-told-to essay based on a conversation with Jake Bullock, the cofounder and CEO of Cann , a THC-infused beverage company. As part of the funding bill to reopen the government, Congress passed restrictions on hemp, set to take effect in November 2026, that would effectively ban many hemp-derived THC products, like Cann. It bans products that contain more than 0.4 milligrams of THC per container. This story has been edited for length and clarity. I don't view this as a ban. It's a