Four athletes, executives, and entrepreneurs convened at a TIME100 Talk in Cannes, France, on Monday to discuss how sports has become one of the world's most powerful engines of culture and connection—and why athletes are increasingly extending their influence as entrepreneurs, storytellers, and leaders. The panel on June 22 featured Executive Vice President and Chief Marketing Officer of Qualcomm Inc. Don McGuire, Manchester United defender Gabby George, Mercedes-AMG PETRONAS F1 Team