How could a Paramount-Warner Bros deal shape the US media landscape?

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Paramount on Monday (Dec 8) launched a hostile takeover offer for Warner Brothers Discovery, in a last-ditch effort to outbid streaming giant Netflix, going straight to shareholders with an all-cash offer of US$108 billion. The bid came just days after Netflix announced that it had sealed an agreement to buy the Hollywood giant for US$72 billion. Unlike Netflix, Paramount is seeking the entirety of Warner Brothers Discovery, which includes cable channels such as CNN and Discovery. Warner