AI may be playing an increasing role in filmmaking, but humans are the drivers of the creative process, a panel of industry insiders said during a TIME100 Talk in Cannes, France on June 23. “AI is raising the floor for everyone, but it's still human ingenuity and creativity that is going to vault the ceiling,” said Dara Treseder, chief marketing officer of Autodesk, which builds software for 3D design, engineering, and entertainment, and sponsored the event. It’s up to users to know when they