The strategic generation? Gen Z is shunning impulse spending in favor of long-term goals. A new nationwide survey of 2,000 Gen Z Americans revealed one in three (33%) identify as planners who budget, track spending and plan ahead, while one in four (25%) call themselves value-seekers who research and compare before making purchases. That’s compared to just one in eight (12%) who rated themselves primarily as spontaneous purchasers, buying what they want when they want. Contrary to stereotypes