More Than 4 Billion People Watched Bad Bunny’s Super Bowl Performance
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Bad Bunny ’s historic Super Bowl performance has set a new global viewership record, with more than 4 billion people watching the performance. On Monday, the NFL, Roc Nation (which co-produced the show), and Apple Music (the halftime show’s main sponsor) revealed that Bad Bunny’s performance garnered 4.157 billion views in 24 hours. Those figures included the global broadcast numbers, as well as views on YouTube and social media platforms. The broader viewership stats were released after
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