YouTube juggernaut Dude Perfect hired its first content chief as it strives to build a Disney-style flywheel
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Dude Perfect has hired its first chief content officer, Kevin Sabbe, as the group looks to turn YouTube fame into an expansive entertainment empire. Texas-based Dude Perfect, founded in 2009 by five college roommates, initially rose to prominence with sports stunt videos. It is one of the few creator-led companies to receive significant outside funding , raising $100 million in early 2024 from Highmount Capital. Outside its core YouTube channel, where it has 62 million subscribers, Dude Perfect
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