You never know what’s going to stick in the littlest minds. “Sometimes I’ll have kids tell me something their grandmother or coach said—and it might be something that the rest of us would shrug off, but for that child, it really made an impact,” says Amy Morin, a therapist and author of 13 Things Strong Kids Do . That’s why it’s important for parents to get into the habit of repeating nuggets of wisdom that become mantras bouncing around in their kids’ minds for potentially years to come.