Without Nintendo’s Game Boy Link Cable, Pokemon would have never sold hundreds of millions of video games, printed tens of billions of trading cards, and had hundreds of millions of people play Pokemon Go. Pikachu is a ubiquitous part of pop culture, conquering everything from anime to high art. But how exactly did Nintendo’s failing peripheral lead to the creation of one of gaming’s most iconic brands, helping it stand the test of time over 30 years later? This is the story of how A Failing