India’s micro-dramas boom as viewers swap TV serials for 3-minute clips
Entertainment
India’s digital entertainment landscape is shifting as millions of viewers trade traditional hour-long television serials to binge on something more compact – micro-dramas. These vertically shot stories – each just two to three minutes long – are emerging as a potential game-changer in the battle for audience attention. Analysts predict the sector could be worth more than US$1 billion in the next five years. Ishan Garg reports for CNA from New Delhi. Read more: https://cna.asia/4ay7sgD
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