The pop star filed trademarks applications to protect her voice and image amid increased industry concern over how AI could target celebrities. NEW YORK (AP) — Taylor Swift filed three new trademark applications with the U.S. Patent & Trademark Office, a move one legal expert theorizes it is to protect her voice and image from potential misuse through artificial intelligence. Two of the applications filed Friday are sound trademarks covering her voice, one of her saying “Hey, it’s Taylor Swift ,