Ullom's second feature, "4 X 4: The Event," will begin production later this year; his "It Ends" made a splash out of last year's SXSW before Neon acquired it. Turns out “ It Ends ” is just the beginning. Neon announced that it has acquired the worldwide rights to “4 X 4: The Event,” the second horror feature from director Alex Ullom , whose debut “ It Ends” will be released by Neon later this year . Neon only just bought “It Ends” last month after it premiered at SXSW way back in spring 2025,