Organisations worldwide are racing to develop a universally recognised label for "human-made" products and services as part of the growing backlash against AI use. Declarations like "Proudly Human", "Human-made", '"No A.I" and "AI-free" are appearing across films, marketing, books and websites. It is in response to fears that jobs or entire professions are being swept away in a wave of AI-powered automation. BBC News has counted at least eight different initiatives trying to come up with a