Many Americans enthusiastically partake in Dry January, but it is rarely pitched as fun . After the holiday stretch of office parties and family gatherings, Americans have come to use the start of every year to abstain from alcohol in the name of health and auspicious beginnings. It’s a time of discipline, of cleansing, of embodying your mood board, even if it makes you a drag at parties. And it is also, as weed companies have learned, a marketing opportunity. In recent years, weed companies