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Research: Consumers Don’t Want AI to Seem Human

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Studies have shown that people dislike attempts to make AI convincingly human. But emphasizing the essential role of humans in AI tools can help reduce resistance to adoption. Making your AI tools look human or dehumanizing them altogether are not the best ways to win over your users. Instead, show them the human effort and expertise that go into their development and design. The path forward is highlighting the humans in AI rather than humanizing AI. The good news: the reality for today’s AI

Research: Consumers Don’t Want AI to Seem Human https://hbr.org - 09.01.2025 16:22

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Research: Consumers Don’t Want AI to Seem Human https://hbr.org - 09.01.2025 16:22
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