Can Beautycounter Do It Again?
Business
Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand. Counter, the new brand founded by Gregg Renfrew, has a new name, logo and design while retaining a similar product lineup and clean beauty ethos to Beautycounter, the brand she founded in 2013.
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