There's a long banner hanging in Amplitude's San Francisco office. It reads: "NO MAGICAL THINKING." No, it's not some rag on Joan Didion . It's a reminder, CEO Spenser Skates told Business Insider, that technology can never replace deep thinking and hard work. In the AI age, that reminder is more important than ever — so much so that employees must look up at it every day. Amplitude, an 800-person, publicly traded analytics company , is undergoing an AI transformation — with the goal of