Cracker Barrel changed its logo. Then visits tumbled
Business
Food & drink Corporate news See all topics Facebook Tweet Email Link Link Copied! Follow New York — Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the coming months. Traffic has fallen 8% since the chain initially changed its logo on August 19, the company said. If trends continue, it expects a traffic decline of 7% to 8% for the rest of the first
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