I'm the CEO of Crunch Fitness. I stay fit on a busy travel schedule with a morning protein shake and Pilates classes.

Business

This as-told-to essay is based on a conversation with Jim Rowley, CEO of Crunch Fitness and United States Marine Corps. veteran. It's been edited for length and clarity. What's interesting about my day is that it's never really routine. It's highly dependent on where I'm working from, so if I'm in my main office in Manhattan, the day is quite different than if I'm at home in Lake Tahoe. It's fulfilling to not have the same routine over and over again. I've been doing this for 34 years, so