The festival might feel more corporate than ever but enthusiasm remained sky high with Bieber fever, a Demon Hunters surprise and a pop takeover The festival might feel more corporate than ever but enthusiasm remained sky high with Bieber fever, a Demon Hunters surprise and a pop takeover E ven in the best of times, Coachella can be a heavy lift – long drive, perhaps longer lines and, if you do it right, extremely long days of careening between live music sets under the intense desert sun.