Apple TV partners with EverPass Media to bring sports lineup to bars, hotels
Sport
Feb 19 : Apple TV has signed a distribution agreement with EverPass Media to bring the streamer's live sports content to businesses such as bars, restaurants, hotels and gyms, the commercial sports content provider said on Thursday. The deal signals Apple's growing push to make its sports programming more visible in public venues, where big screens and group viewing could help drive subscriptions, customer traffic and brand loyalty. Apple's programming includes Formula 1 coverage in the U.S.,
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