Cannes Lions: Marketing Execs From Fox, BBC, Mattel and More Talk About Piloting Their Brands Into the Future
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Day 3 of the Variety in the C-Suite in collaboration with Canva featured more lively discussion on the beach from marketing pros in entertainment and other industries — with a common thread of how they’re looking to stretch their brands in new directions amid shifts in tech and consumer behavior. Execs speaking on stage at the Canva Creative Cabana at Cannes Lions this week were: Darren Schillace, chief marketing officer of Fox Entertainment; Shelley Macintyre, CEO of brands and licensing at
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