From theaters to TVs: Apple bets its F1 movie buzz can drive viewers to the races on Apple TV
Sport
Apple succeeded when it brought Formula 1 to the big screen last year. It hopes many of those viewers will watch on their televisions and mobile devices when the season begins this weekend with the Australian Grand Prix, as Apple TV begin its stint as F1’s U.S. broadcast partner. Apple reached a five-year deal with the global motorsports series last fall, averaging $150 million per year. ESPN, which had carried F1 races since 2018, paid nearly $90 million during a three-year extension signed in
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