That Sky Sports felt the need to launch a TikTok channel specifically marketed towards women and billed as its “ lil sis ” was questionable enough. But once people got a taste of the content on Halo, it was clear the company had absolutely no idea what it was doing. Halo didn’t focus on women’s sports, nor did it seem to be doing a good job of elevating female voices in a male-dominated business. Instead, it slapped pink sparkly letters on videos, talked about “hot girl walks,” matcha, and