UK toy sales have risen for the first time in five years, but sellers are braced for the potential impact of any social media ban for under-16s. The value of toy sales rose by 6% last year, compared with the previous year, according to research company Circana, bringing some much-needed cheer for a sector that has struggled since the pandemic. The rebound has been driven by the so-called kidult market - which relates to players over the age of 12, some of whom are influenced by trends on social