Toy sales have risen for the first time since the pandemic, analysts say, as brands aim to appeal to children and adults. The value of sales rose by 6% in the year to September compared with the same period last year, according to research company Circana. Film releases such as Stitch, sports like the Formula One, and the popularity of brands such as Lego have driven sales. With so-called "kidults" responsible for a third of sales, many manufacturers and sellers are targeting a sweet spot of