Just weeks from the start of the 2026 World Cup ,  India  is without a broadcasting deal. Talks are reportedly ongoing, with time zones and cost expectations clear stumbling blocks, but there is also a feeling that FIFA has misunderstood its two biggest markets. "The Indian market is a sort of a brute force market," Nandan Kamath, one of India's leading sports lawyers and a key figure in the country's sports policy, told DW. "It's the numbers rather than the willingness." Broadcasters in India