Havana Club brings Cuban spirit to Electric Castle 2025 through immersive brand experience by Highlight Group and Pernod Ricard Romania
Silviu Bucătaru
This summer, Cuba made a stop in Bonțida, as Havana Club brought its tropical, free-spirited, and vibrant energy to Electric Castle under a bold concept brought to life by the Highlight Group teams. All Havana Club activations at EC2025 were developed under the umbrella of Bodega Havana Club , with the multidisciplinary team from Highlight Group overseeing every stage of the project—from creative concept adaptation and activation strategy, to production, communication, and on-site
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