If there’s one beauty buzzword dominating 2026, it’s ‘longevity’. Rather than chasing overnight, temporary fixes, skincare fans are looking for products that support skin health over time and help slow signs of ageing before they appear. We first saw the trend with Paula’s Choice’s Cellular Youth Serum and No7’s Prime Forever range, and now Medik8 has joined the movement with its new Exo-PDRN Prismatic+ serum. PDRN - or rather Polydeoxyribonucleotide - is typically derived from salmon DNA but

Tag-uri: DNA