Apple plans to raise the prices of its products as the cost of the memory chips it uses has surged, the technology giant's boss has said. Tim Cook, Apple's outgoing chief executive, told The Wall Street Journal (WSJ) that price increases are "unavoidable" as the situation around memory chips has become "unsustainable". He did not say when prices will rise or which products will be affected. It is also unclear whether the price hikes will affect the iPhone 18, which is expected to be launched in