French advertising firm Publicis on Monday raised its full-year organic growth forecast for the second time, highlighting artificial intelligence products as its main growth driver.  "It is artificial intelligence that allows us to accelerate our clients' growth and to accelerate our own," CEO Arthur Sadoun said in a press call, noting continued strength in client spending and marketing budgets. At a time when doubts swirl over whether AI is more hype than substance, Publicis argues that it can

Tag-uri: Advertising