TV Upfronts 2026: Celebrity Flash, Little Substance, Sports and a Dollop of AI" /> <script type="application/ld+json" class="yoast-schema-graph

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Typically, upfronts week is an embarrassment of announcements as the biggest names in TV compete for advertiser attention. That wasn’t exactly the case this year.  Sure, the usual players were there — elaborate musical and dance performances, more celebrities than an Oscars red carpet, endless open bars and NFL commissioner Roger Goodell. There were also some new innovations. Every industry player emphasized how they’ve incorporated AI into their advertising tech, announcements tied to

Tag-uri: Advertising