Your browser does not support the video element. New York City's swag (democratic) socialist renaissance has arrived. Mayor Zohran Mamdani unveiled an affordable Big Apple-themed World Cup jersey — going for about $50 while FIFA's are topping $150 — this week, and people lined up for it in the thousands. Available only at the city-government-run NYC City Store location in Manhattan on June 12, residents woke up at dawn, played hooky from work, and spent hours outside for a chance at the merch.