Washington State University May 27 2026 Graphic anti-smoking ads can lead smokers to reconsider their habit, but in the absence of similar warnings for e-cigarettes, they make some smokers more inclined to vape than quit. That's the key finding of new research from Washington State University demonstrating unintended consequences of using vividly graphic images of health consequences from smoking as a deterrent. The paper, published in the Journal of Business Ethics, found that, in the absence

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