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Majority of Consumers Prefer to Watch TV With Ads if It's Cheaper, New Report Reveals

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Hub Research finds that two-thirds of viewers deem ads during live events more tolerable than ads during on-demand content Kyle MacLachlan (Overseer Hank) in "Fallout" (Photo Credit: Prime Video) Prime Video and Netflix may have been onto something with their recent expansions into ads. That’s because two-thirds of TV consumers now say they’d rather watch a cheaper, ad-supported option over a more expensive, ad-free offering, according to Hub Research’s new “TV Advertising: Fact vs. Fiction”

Tag-uri: Advertising

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