New media technology addresses a reality in Romanian living rooms: 95% of viewers use their phones while watching TV
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Newsroom AI launches in Romania a new advertising platform that connects the TV experience with the one on mobile. The company—already collaborating with global names such as Google, Amazon, and The Guardian—introduces a technology that allows brands to extend the big-screen experience directly onto smartphones, guiding users along a clear path toward purchase decisions. The solution directly addresses a major shift in Romanian audience behavior and responds to specific market challenges: low
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