Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV? In the long term, no. But a new twist in the company’s estimations of the total number of people watching television by medium is likely to result in a bigger cable audience overall. Nielsen has informed its clients that it will start incorporating results from a study of consumer behavior in TV and digital media done by the Advertising Research Foundation, an organization that presses for

Tag-uri: Advertising