What to know about FDA’s review of new Zyn advertising proposal

Advertising

WASHINGTON (AP) — Americans who smoke may soon be hearing a lot more about Zyn , the flavored nicotine pouches that have generated billions in sales while going viral on social media. The Food and Drug Administration is holding a public meeting Thursday to consider whether Philip Morris International can advertise its pouches as a less-harmful alternative for adults who currently smoke cigarettes. Government documents posted before the meeting suggest FDA regulators are leaning toward approving

Tag-uri: Advertising

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