There’s nothing quite like a sticky ident. Video: Apple, Disney, Netflix, Paramount, Tubi The streaming services have duked it out on several fronts over the years — battling to put out countless movies and TV shows, grow subscribers domestically and internationally, gain live sports and television, and deliver ad-supported tiers to customers. But these streamers are just as defined by how often they reinvent themselves, as with the rebranding of HBO Max a.k.a. Max a.k.a. HBO Max and Apple TV’s

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