Content creators are asserting their power like never before: ‘The model has flipped’
Social media stars are ditching brand deals to become entrepreneurs, building products and investing. Warner Bailey’s Assistants vs. Agents and Alex Poscente’s Ivy Insights exemplify creators launching products. Brett Perlmutter, founder of BulletPitch, helps creators invest in startups at NYC dinners. It’s the creators’ world — we’re just living in it. Social media’s stars came of age on platforms like YouTube, Instagram and TikTok, building massive audiences while getting paid to promote
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