Kodak launches Kodacolor 100 and 200 to feed the film resurgence
It’s been a while since Kodak launched a new film, and even longer since it actually distributed its own. But the company caught people by surprise yesterday when it announced two new film products — Kodacolor 100 and Kodacolor 200. Just as important, it announced that it would be distributing them itself, rather than going through Kodak Alaris, which has handled distribution since the company split following bankruptcy proceedings in 2012. In an Instagram post Kodak described Kodacolor as “sub-
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