Meta is trying to sell AI agents to businesses in latest effort to diversify away from ads
Meta's effort to push beyond ads and to make money from artificial intelligence is now targeting the red-hot market of AI agents. The company said Wednesday that a new Meta Business Agent feature can be used across apps like WhatsApp, Messenger and Instagram to respond to customer inquiries, recommend products and book appointments. It will be included in a business-focused subscription tier for Meta One, which the company introduced last week as a way to package premium services for creators
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