Culinary entrepreneur Sasha Zabar, scion of the iconic Eli Zabar food family, details his journey from working for the family business to building his own viral sensation, Glace. Launched on the Upper East Side in 2023 and bootstrapped with just $25,000, the ice cream shop quickly faced a crisis when sales dropped dramatically in the winter. Zabar’s strategic pivot to the highly theatrical S’mores Hot Chocolate created an unprecedented viral hit on TikTok and Instagram, driving 100x growth and

Tag-uri: Instagram