Morrisons is launch its own "middle aisle" deals to take on budget rivals Aldi and Lidl . The grocer giant hopes to take on its German rivals as supermarkets battle through an intense price war amid the ongoing cost of living crunch. Millions of households shifted to discounters for cheaper food, household goods, and weekly "special buy" products. Aldi and Lidl have been the big winners of soaring grocery bills, often topping cheapest supermarket lists by consumer experts at Which? magazine.

Tag-uri: Lidl