A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base. Pinterest is shifting from passive inspiration to an active demand-capture channel, as shoppable pins, catalog ads and tagged products turn long-saved “inspo” into measurable traffic and sales. Brands are tailoring creative to distinct Pinterest mindsets — discovery vs. planning —

Tag-uri: Advertising Pinterest Instagram