Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’
Tamara Ceaikovski
It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV + to Apple TV — which is the same name as its connected smart TV device product and app. The tech company quietly revealed the news Monday in a press release announcing the streaming debut for its “F1: The Movie,” stating: “ Apple TV+ is now simply Apple TV, with a vibrant new identity.” Ted Sarandos Forges Partnership Between Netflix and Italy's National Film Center to Reopen Rome's Cinema Europa
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